Privacy Policy

GDPR and updated policy

1. General information

Your personal integrity is important to us, so we are concerned that the personal information collected about you is stored and handled in a safe and secure way. We have updated our Privacy Policy to clarify how we handle your personal information in accordance with the new EU Directive, the General Data Protection Regulation (GDPR), which will begin on May 25, 2018. We encourage you to read this information carefully. If you have any questions about how your personal information is handled please feel free to contact us

This information refers to you as

-Our customer

-Who visits our website or our platforms in social media

-participant in market activities, competitions or customer surveys

-In other ways communicates with us for example via our customer service

2. What is a personal data and what is processing of personal data?

Personal data is all the information that can be linked to you directly or indirectly (with or without other information). Like for example name, image, social security number, IP address or purchase history.

Personal data processing is all forms of personal data actions such as registration, collection, storage, processing or modification, reading, use, disclosure, dissemination or other provision of data, aggregation or interception, blocking, erasure or destruction.

3. What personal data do we collect?

We collect and store the data you voluntary send to us, such as name, address, email or phone number.

We do not have access to your credit card information or social security number, these data are processed by our partners PayPal and Stripe. Their privacy policy can be found on the respective website.

4. Why do we collect your personal information?

-To process and deliver your order when shopping with us

-To contact you in case of any problems or delays of the delivery of your order

-To answer your questions if you contact our customer support via email or digital channels (including social media)

-In order to make any repayments or replacements for complaints or warranty issues

-In order to inform winners of any contests online

-to manage membership and “my account”

5. How do we collect your personal information?

When you buy our products or services, visit our websites as a logged in customer or otherwise contact us, we collect personal information such as name, address, e-mail address, phone number, purchase, order and usage history, IP- address and other case-related information, such as Information you provide to us at our customer service.

6. How long do we save your personal information?

We only save your personal information as long as it is required to fulfill the purpose of the process or other relevant commitments, or as long as we have to store them by law. After that, your information is deleted or unidentified so that they can no longer be linked to you.

7. Do we share your personal information?

We only share your personal information when this is a legal requirement or otherwise as permitted by requirements.

8. How do we protect your personal information?

We take digital and physical measures to protect your personal data and to avoid data violations or unauthorized access. If data breach occurs despite all the safeguards we have implemented, we will report this to the Data Protection Inspectorate within 3 days.

9. Who is responsible for the personal data we collect?

Ride All Day AB (556926-6165) is our company and responsible for the personal data collected and processed by the company and is responsible for processing according to applicable legislation.

10. Your rights

You can contact us at any time and request information about your personal data (free of charge once a year). You can also request them to be modified, supplemented or deleted. We can delete data that has no statutory storage requirements (eg Bookkeeping Act) or if we have other legitimate reasons or are obliged to save them as for example to be able to process your order. Contact us

11. Cookies

When you visit our site, we can also collect information about you by using so-called cookies. According to the law on electronic communication (13/07/25) everyone who visits a website using cookies get necessary information on what that cookie collects. In our case it is a small textile that collects information if you are logged into our site or not, which user settings you have picked.

12. Social media

You can follow us on social media such as Instagram and Facebook. In these accounts, we are solely responsible for any information that we publish or can affect the publication of.

13. Are children allowed to use our services?

Our webbshop and products are not targeted to people under 18 years of age. We do not knowingly collect information, including personal data, from children or other persons who have no legal right to use our sites or services. We delete the information if we learn that we have received personal data from a child under the age of 18 unless the law requires us to save them. If you think we have accidentally collected information about a child under 18, contact us at (

14. Complaints regarding incorrect handling of personal data

If you believe that our processing of your personal data does not comply with the data protection legislation, please contact us at: ( You are also entitled to complain to the Data Inspection Authority.

15. Other data protection issues

If you have any questions regarding data protection and privacy, you can always contact us via our customer support center at (

16. Updates of the information text

This information was last updated on April 7, 2020 and may be subject to change. If we make significant changes to this text, we will publish a new version on our site.

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.